On the 4^th of May 2023 – COMESA Competition Commission (CCC) celebrated its 10^th anniversary at their headquarters in Lilongwe, Malawi. CCC is a regional body established under the Common Market for Eastern and Southern Africa (COMESA) treaty whose mandate is to enforce the provisions of the Regulations with regard to trade between Member States. CCC also promotes competitions within the Common Market through monitoring and investigating anti-competitive practices of undertakings and mediating disputes between Member States concerning anti-competitive conduct.

One key highlight for the celebration by CCC was showcasing their newly re-designed website – https://comesacompetition.org/specially done by the ADRES Group team. The outstanding features of the re-designed website include: a better look and feel, multi-lingual usage, mobile user friendliness, real time interaction and lodging of complements and complaints, a better search engine functionality for the various CCC mandated cases and easier navigation of the site. This is to a backdrop of CCC enhancing its digitisation agenda of its systems and process. You can now through the CCC website, lodge: a consumer complaint, a merger and acquisition intent, restrictive business practices among other functions – going paperless and reducing the carbon emission in its 21 Member States.

The importance of a strong online presence cannot be overstated in today’s digital age, where stakeholders are increasingly turning to the internet to learn more about organizations and their activities. A well – designed website helps organizations effectively communicate their message, showcase their impact and engage with their stakeholders in a meaningful way.

In redesigning the COMESA Competition Commission’s website, we learned several key lessons that can be applied to any website and or portal geared to development organizations and programmes. First and foremost, it is important to understand the organization’s needs and goals for their website through a needs assessment, as this will inform the design and functionality of the website and or portal. It is also important to prioritize user experience, ensuring that the site is easy to navigate, provide relevant and useful information to its audience.

Finally, we would encourage organizations to consider ongoing maintenance and updates for their website, as this is crucial in ensuring its effectiveness over time. A well – maintained website and or portal not only helps to keep stakeholders informed and engaged, but also reflects positively on the organization’s overall brand and reputation.

At ADRES Group, we are proud of our engagement with the COMESA Competition Commission and we remain committed to helping organizations across Africa build a stronger online presence that effectively communicates their message and values to their stakeholders. Lest we forget, six months ago we designed and developed Intergovernmental Authority of Development – Foreign Service Institute website, training hub and platform for its stakeholders – https://igadfsi.com/.

Reach out to ADRES Group to elevate your digital footprint!